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The Charlotte Arts and Sound Initiative

Our Standard

The Charlotte Arts & Sound Initiative is a non-profit development hub dedicated to the next generation of R&B, Hip-Hop, Pop, and Gospel talent. We provide the elite, major-label-style infrastructure Charlotte has been missing—focused on mature songwriting and business ownership

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Mission

We guide artists through a detailed, four-stage development cycle: Business & Marketability, Songwriting Structure, Live Vetting, and the Final Studio Take. Our goal is a radio-ready product that the artist owns 100%

Vision

Success is determined by quality, not volume. Every artist in our program must pass a formal board review and live performance critique. We only advance talent that demonstrates the technical skill and maturity required for the global stage

Industry Standard
The Ray Daniels Review

When the industry’s top gatekeepers weigh in, they recognize the Charlotte Arts & Sound quality. Watch as Ray Daniels—the Multi-Platinum executive behind global hits for icons like Lizzo, T.I., Ciara, and Usher—vets a track produced and recorded right here in our lab. ​This featured track isn't just a demo; it successfully completed our Stage 4: Final Studio Take and transitioned directly into full FM radio rotation. We don't just record songs; we build the technical standard and business-ready products that the biggest names in music respect.

Credits: Produced by C.Styles

Written by Mckenzie Thee Empress

Video-Legacy House Ent

​​Bluechips is more than a media company—it is the home of the Charlotte Arts and Sound Initiative. We provide an elite, major-label-style infrastructure dedicated to the next generation of R&B, Hip-Hop, Pop, and Gospel talent.

​Whether you are here to explore original content or to apply for our four-stage development cycle, remember one standard: Success is determined by quality, not volume. Our board only advances talent with the technical skill and maturity required for the global stage

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